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What is the Meme Generator?
Second life of the GIF: video entertainment lite
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GIFs are helpful for creating eye-catching ads, or connecting with your followers through moments from pop culture. Think of GIFs as the midpoint between images and videos. The main advantage of using GIFs is that you can tell a story or emphasize a point in a flash. GIFs have exploded in popularity in recent years.
Few technologies survive more than five years — let alone 30 years — without significant change. In the last 10 years alone, our phones gained 20x the processing power and added capabilities from multitasking to visual messaging. But the GIF, which celebrates its 30th birthday this summer, has endured as a format. With its introduction in , the GIF began as an image format with lossless data compression that made images smaller in file size than alternatives like BMP.